68% of millennials use social media to evaluate their employer brand. These platforms have become key players in corporate recruitment, particularly in times of a growing lack of communication between employers and candidates since Covid-19. This pandemic has introduced new working methods, a new corporate culture and new priorities for candidates, who are no longer looking for the highest salary but rather a healthy work-life balance and a positive impact.

The voice of employees is more reliable than that of CEOs when it comes to talking about working conditions in a company. When choosing a company to work for, candidates take into account its reputation and identity as an employer. Employee testimonials, videos illustrating a "day in the life" of a company or similar content have played a key role in helping candidates to identify with the company and its values.

63% of French young adults have been paying attention to companies' commitments since the health crisis. Supporting an initiative that illustrates your company's convictions and mission is essential to attracting young talent who are now looking for a positive impact at work. Companies can then demonstrate the impact they can have on society and the causes they care about based on their CSR strategy.