It takes 7 to 8 touch points to convert talent into candidates.

Only 45% of recruiters have sufficient resources and tools to form relationships with candidates according to a study conducted by Lever. However, 91% of candidates would like to be more immersed in a company's culture before joining, according to PageGroup. Clearly, there is a gap between what recruiters offer in terms of communication and what candidates are looking for. Thankfully, this gap can be bridged thanks to a recruitment CRM. 

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As a reminder, a CRM (Customer Relationship Management) for recruitment is a platform designed to help recruiters manage their interactions with potential candidates throughout the recruitment process. It's the ideal tool if you're looking to recruit the best talent quickly as you improve communication and streamline the recruitment process. A perfect match for organization’s looking to recruit on a large scale. 

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Overall, CRM helps you to:

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• Manage your talent pipeline
• Maintain relationships with your talent communities 
• Improve team collaboration
• Track the ROI of your recruitments

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Manage your talent pipeline

By providing a complete view of the recruitment process, from the first contact with a potential candidate to his or her final integration into the company, the CRM simplifies the management of your talent pipeline. This CRM is your all-in-one database, where you can collect and store all candidate information, such as

• resumes
• interview notes
• Assessments
• feedback from recruiting team members
• social media links, etc. 

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This global view becomes essential for developing an effective recruitment strategy.

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Maintain relationships with your talent communities

Today's candidates are looking for a real connection with a company before they commit to it. A CRM allows you to stay in touch with talent who have interacted with your company as you can share content about your company values, your projects or simply the status of their application. This is increasingly becoming a key element in differentiating your employer brand and getting a candidate to engage with you. The CRM can also deliver targeted messages in an automated, multi-channel way to increase candidate engagement. 

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Track the ROI of your recruitments and campaigns

The CRM doesn't just collect data, it also provides you it. It calculates the performance of your recruitment campaigns with dashboards and reports. You can then have a clear, personalized and seamless follow-up on measures such as

• the time it takes to process applications
• applicant conversion rate
• sources of applications
• turnover rate
• performance of new hires
• recruitment costs, etc.

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This allows you to better evaluate your recruiting teams and your strategy. In the future, you can make informed, data-driven decisions and optimize your performance. 

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Improve team collaboration

With all of this data centralized, your teams can collaborate in real time, working together on applications and sharing feedback and ideas. Not only do you increase communication and collaboration between team members, but you save time and avoid potential duplication.

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CRM is not an ATS, it's much more

Some tend to underestimate the value of a CRM by comparing it to an ATS. However:

• ATS takes a job-based approach, i.e., find a candidate for the available offer. 
• CRM refocuses efforts on talent, with the delivery of content and offers targeted to talent.  

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The CRM makes the relationship with talent a long-term one. It's an opportunity to follow the evolution of your talents and make the offers and content you share evolve. You become a real career coach!

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A CRM also allows you to capitalize on talent communities such as former applicants and alumni of the company, which an ATS does not allow you to do and forces you to start from scratch with each new recruitment.

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To summarize...

To summarize, a CRM is the tool to improve your experience and that of your candidate throughout a recruitment. It provides you with an overview of your candidates, maintains your relationships with talent communities, encourages collaborative work and provides you with a performance evaluation of your recruitment campaigns. It will help you increase candidate engagement, improve recruiting performance and save time and resources.

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Reduce your time to hire, reach qualified candidates and enrich your pipeline with qualified talent. If these are your goals,  contact us and we'll help you build and engage talent communities thanks to our TRM.